Ad costs keep climbing
CPMs rise every quarter while ROAS slides, and every new customer costs more than the last.
We combine profit-first advertising, conversion-focused store design and smart automation to grow your revenue and your margin — so more of every sale stays in your pocket.
500+ brands scaled
15+ years in e-commerce
Growing brands on the platforms that matter
Four focused steps built to grow your store faster — and more profitably.
A quick strategy call to understand your store, your margins, your goals and what's holding growth back.
We dig into your analytics, ad accounts, funnel and catalogue to find exactly where revenue and profit are leaking.
We roll out campaigns, conversion fixes and email/SMS automations that turn browsers into repeat buyers.
Weekly testing, reporting and budget shifts toward what's actually profitable — then we scale it.
CPMs rise every quarter while ROAS slides, and every new customer costs more than the last.
Visitors land, browse and bounce. Without conversion work, every ad dollar is running at half strength.
Slow-moving inventory ties up cash and warehouse space while you keep reordering your bestsellers.
You don't need to reinvent your store. Most brands already have the pieces — the products, the offers, the audience. We refine what's working, fix what's leaking, and automate the rest.
And here's how we do it……
From first click to fifth order — acquisition, conversion, retention and inventory all get a plan.
What do you want to fix first…
Manual campaign management is slow and error-prone. We automate flows, reporting and repetitive ops so your team can focus on product.
Every campaign is mapped to your margins, stock levels and calendar — no guesswork launches.
Predictive analytics, tight targeting and constant monitoring keep growth compounding month after month.
We've helped hundreds of e-commerce brands grow revenue while protecting their margins. Here's what a few of them say.
Book a Strategy Call“Within three months our ROAS went from 1.8 to 3.4 and we finally stopped guessing where to put the budget. The team feels like an extension of ours.”
“They rebuilt our email and SMS flows and now repeat customers drive almost 40% of revenue — completely hands-off for us.”
“We cleared six months of slow-moving stock without tanking our prices, and the cash went straight back into our bestsellers.”
Everything a growing store needs to acquire, convert and keep customers — under one roof.
High-converting Shopify stores, landing pages and product pages — tested and refined to lift conversion rate and AOV.
Profit-first Meta, Google, TikTok and Amazon ads, with creative testing and budgets tied to contribution margin — not vanity ROAS.
Automated Klaviyo flows and campaigns that turn first-time buyers into loyal, repeat customers on autopilot.
Turn slow-moving and excess stock back into cash with bundles, targeted sales, marketplace channels and smarter forecasting.
A simple, streamlined process is what gets you results.
Profit-focused, transparent and built around measurable results — not vanity metrics.
We started Ecom Surplus because too many great products were being held back by leaky funnels, rising ad costs and cash stuck on warehouse shelves. Our job is simple: find the surplus hiding in your business and turn it into growth.
Answers to your most common questions.
Paid acquisition (Meta, Google, TikTok and Amazon), Shopify store design and conversion optimisation, email & SMS retention, marketplace growth and surplus inventory recovery. Most clients start with an audit and add channels as they scale.
Shopify and Shopify Plus, Amazon Seller Central, TikTok Shop, WooCommerce and Walmart Marketplace, plus Meta, Google Ads, Klaviyo and the usual analytics stack (GA4, Looker Studio and attribution tools).
Quick wins from conversion fixes and email flows often show up within the first 30 days. Paid acquisition usually needs 60–90 days of structured testing to find campaigns that scale profitably.
We're the best fit for brands with proven products and consistent monthly sales. If you're earlier than that, our Growth Audit gives you a clear roadmap to get there.
Yes. The Growth Audit reviews your store, ad accounts, email programme and inventory, and hands you a prioritised action plan — whether or not you work with us afterwards.
Bundles, targeted clearance campaigns to the right customer segments, flash sales, outlet and marketplace channels, and forecasting to prevent overstock next season — without training your customers to wait for discounts.
A fixed-fee audit, then a monthly retainer based on scope and channels. Ad spend is paid directly by you to the platforms — we never mark it up.
Always. Everything runs in your accounts and we get partner access. If we ever part ways, you keep all creative, data and audiences.
Start with a clear plan, or hand us the keys and let us run growth end to end.
A deep-dive audit and a data-driven, high-converting growth roadmap for your store.
Starting from$1,999one-time
We run acquisition, conversion and retention end to end — launching, optimising and scaling what's profitable.
Starting from$4,999/ month
Book a strategy call. We'll look at your store and your numbers, and show you where the quickest profitable wins are.